ROI driven integrated marketing for clients that want results.
The Challenge
A manged IT services company needed to stregthen its online visibility and credibility to digitally attract more clients.
The Solution
Created new strategy for content marketing, defined target markets and improved Web and LinkedIn visibility. Our focus is to measurably increase website traffic and increase LinkedIn company followers and referrals.
- Created customer personas to identify target markets.
- Developed actionable content marketing strategy.
- Devised key messaging to establish a unique value proposition.
- Built and optimize personal and company LinkedIn pages.
- Developed e-newsletter for improved engagement with target markets.
The Results
- 63% increase in website traffic.
- 47% increase in LinkedIn company followers.
- 207% increase in website referrals from LinkedIn.
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Corporate Rebranding
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Website Redesign
Day Turnaround
Amazing Result
The Challenge
A nonprofit sought to grow its support base, increase donations and improve online visibility.
The Solution
Our strategy centered around the development of cohesive messaging, storytelling and consistent social media updates to boost visibility and support.
- Conducted an assessment of current marketing efforts.
- Developed integrated marketing plan using/optimizing multiple social media platforms.
- Created a distinct message presenting outreach efforts in an accessible, storytelling format.
- Developed e-newsletter to support donors and engage new followers.
- Used blogs and published articles to digitally attract new supporters.
- Generated a usable analytics dashboard to track progress of donations, reach, visibility.
The Results
- Inaugural annual giving campaign raised over $25,000.
- Facebook year-over-year follower engagement and lifetime likes increased by 50%.
- Website traffic increased over 450% over previous year.
- Grew LinkedIn company followers by 40.
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Corporate Rebranding
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Website Redesign
Day Turnaround
Amazing Result
The Challenge
Understanding the importance of a strong, professional online presence, a home services contractor wanted to stregthen its ability to digitally attract residentails and commercial customers and drive sales.
The Solution
Our focus is to utilize social media, local SEO, networking and events to improve referrals.
- Developed an integrated marketing plan to highlight events, promotions and credibility
- Utilized local SEO approach to drive more traffic to website.
- Set up networking opportunities to reach out to new customers.
- Managed online directory listings to increase exposure and draw inquiries.
- Devised communication templates to organize information in a professional, customer focused maner.
- Optimized social media pages to reach targeted personas with company’s key messages.
The Results
- Client reported sales of $750,000 in 6-month period.
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Corporate Rebranding
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