Should You Invest in PPC or SEO?

Posted on by Tricia Akins

  Answer: It Depends If you think your business doesn’t need to consider online marketing/advertising, think again. According to Adweek, more than 80% of consumers conduct some form of online research prior to making a purchase. (A study from Enquiro puts that number even higher, closer to 94% of business buyers.) More than 60% of those begin their […]

Online Reviews Strengthen Online visibility and Local SEO

Posted on by Tricia Akins

Whether you sell on the web web or not, local reviews can boost your online visibility to your target market. Potential customers research, a lot, and they are going to look at previous buyers’ experiences with your company. Online reviews influence the decisions of over 90% of buyers! Whether you are selling a product online or […]

Creating Focus in Our Distracted World

Posted on by Tricia Akins

Are you always running behind schedule on your projects? Are you distracted by so-called “shiny objects?”  Squirrel! We work and live in an instant communication, driven-to-distraction era. Many of us set long-term goals for ourselves, both in our personal and professional lives. But we often fail to meet those goals. (Do New Year’s resolutions sound […]

4 Easy Steps to Outlining Your Marketing Plan

Posted on by Tricia Akins

This blog was originally a guest blog post by Tricia Akins on the Boulder SEO Marketing website. You’ve launched your company and website. Now what? The “Build It and They Will Come” doesn’t work anymore. Clearly, marketing your company to drive prospects to your website is essential for growth. Having a plan is essential. But […]

Looking to Accelerate Your Understanding of LinkedIn?

Posted on by Tricia Akins

  Is leveraging LinkedIn to grow your business a 2014 goal?  Looking for a way to accelerate your understanding of LinkedIn?   Then join Walker-Stanley Communications founder, Tricia Akins, on January 30, 2014 at the Denver Metro Small Business Development Center (SBDC) for Leverage LinkedIn to Drive Small Business Sales. Date: 30-Jan-2014 Time: 12 – […]

How High Performing Salespeople Use LinkedIn

Posted on by Tricia Akins

If you’re a professional who is simply too busy to figure out how LinkedIn can help generate leads and grow your business, you’re not alone. According to a recent study by Jill Konrath, nearly 60% of respondents don’t really understand how to use LinkedIn, and 41% lack the time to use or learn it. I […]

10 Reasons to Consider a LinkedIn Company Page for Lead Generation

Posted on by Tricia Akins

By Tricia Akins LinkedIn is the #1 professional networking site in the world. If you’re looking to connect with industry professionals and generate leads for your business, LinkedIn should be an integral part of your online marketing strategy. LinkedIn by the Numbers The demographics for LinkedIn’s 200+ million members are impressive! This makes it a valuable tool for companies that […]